WANT TO START YOUR OWN BUSINESS OR GROW YOUR EXISTING BUSINESS?

ShereCatalyst is the step-by-step system that guides you to success.

THINKING OF STARTING A COMMUNICATIONS OR CONSULTANCY BUSINESS OF YOUR OWN?

ShereCatalyst is the step-by-step system that guides you to success.

GROWING YOUR BUSINESS AND ADDING VALUE TO YOUR FUTURE

ShereCatalyst is the step-by-step system that guides you to success.

READ THE SUCCESS STORIES OF OTHERS STARTING OR GROWING THEIR BUSINESS

ShereCatalyst is the step-by-step system that guides you to success.

PREV
NEXT

NO DOUBT YOU WILL HAVE SEARCHED ONLINE, READ BOOKS OR TAKEN ADVICE ON HOW TO START OR GROW YOUR BUSINESS...

But how specifically relevant was the advice to you?
Was it tailored to fit your exact goals, the type of business you want to create, the markets you want to focus on and your personal financial situation?

SO…. HOW DO YOU GET RELIABLE ADVICE AND GUIDANCE THAT FITS YOUR SITUATION EXACTLY?

What you really need is a source of specific input to your situation from people who know the agency world inside out from personal experience.

But who can you go to for this?

A ‘business advice consultant’ maybe?

But even if you could find one who had direct experience in your type of services, sector and situation - and you were happy to pay their fees - would the advisor be able to immerse themselves in your business so they could provide best advice whenever you need it?

FACT

55% of new businesses fail before they reach their 2nd birthday and 75% have failed within 5 years
(Dun & Bradstreet).

There are many reasons for this, including lack of capital and planning, but the biggest of all is poor decision making in the early years. Learning by experience can be expensive, or even fatal!

These categories of business are ideally suited to ShereCatalyst:

Business and Marketing Strategy, Market Research, Marketing Planning, and Outsourced Marketing Function.
Corporate and Product Branding, Promotional Merchandise.
Public Relations, Content Development, Copywriting.
Online Analysis and Strategy, Website Design and Production.
Search Engine Optimisation (SEO), Online Marketing, Pay-Per-Click (PPC), Social Media, Email Marketing.
Graphic Design and Artwork.
Video Production, Animation, Photography.
Literature Development, Direct Marketing, Printing.
Advertising, Media Buying.
Presentations and Presentation Training, Event Organisation, Corporate Hospitality.
CRM, Database Development, Sales and Marketing Integration, Telemarketing Campaigns, Proposal and Tender Improvement.

THERE IS A SOLUTION

We decided on the name ShereCatalyst because it is the catalyst that helps to start and grow businesses.

ShereCatalyst was created by the founders and owners of SHERE Marketing Group, first established in 1989.

ShereCatalyst is not a set of materials, training or just a consultancy service. It is all of these and more. It is a complete ‘system’ that can provide everything you need to succeed.

ShereCatalyst can include help with creating a compelling proposition for your business, building a programme of promotional activity and lead generation, pitch and proposal assistance, financial input, technical and legal services, business management mentoring – all tailored exactly to your individual needs.

The team behind ShereCatalyst have over 25 years’ experience in starting and growing communications businesses.  We invest our time one-to-one with you to provide every bit of help you want.

The result: you will be able to start and grow your business with complete confidence.

WHAT DOES IT COST?

Before we go any further – I want to answer the key question:

What do we charge?

Well, the answer is simple:  When we partner with you, there is no fee to pay – ever.

So how do we earn from it?

In the partnering model we give you all that we know, our skills, our tools and ongoing support, to help you get started and become successful, or to grow from where you are now – only when your profit reaches an agreed level do we start to receive our return on investment.  At an early stage of our discussions we will explain exactly how this works.

There is also the option of membership.  As a member you receive benefits and support services similar to those that a professional trade association would provide.  For further information, see our MEMBERSHIP section.

HOW DOES IT WORK?

Joining us in ShereCatalyst by becoming a member is a simple process. Partnering is a bigger step and before this can be considered we must each find out if we have a compatible approach to business and can align our business goals. The first step is for us to have a no cost, no commitment chat on the phone, then, if we agree there is potential for mutual benefit and the opportunity seems to be a good fit for you, we will meet to begin the process of more detailed discussions.

If after we meet, we feel mutually comfortable with the potential of working together then we move on to talk about specific terms.  Once we agree that we will definitely form an association we then draw up an agreement that is customised to your individual situation and goals.

We have found that the ShereCatalyst system works best when the people we engage with are entrepreneurial, highly motivated and have all the raw ability and determination needed to start and grow a business.

ShereCatalyst is not for everyone…  But for those who really want to create a business that has value – then it is a proven way forward.

How did ShereCatalyst come into existence?

My name is John Foster and I founded SHERE in 1989.  The concept of ShereCatalyst was launched in 2009.

I came from a client-side background where I used outside assistance from marketing, PR and creative agencies.  I was never very happy with these agencies and thought I could do a better job.  Of course the reality of starting and growing my own agency proved rather more difficult than I imagined!  ... And this was in the days of very little competition.

Anyway, I got started, calling up ex work colleagues and touting for business.  I was fortunate to win a couple of small projects and these led to more.  But in the early days this was not enough to cover my financial needs.  So I also took part time evening and weekend jobs to make up my income.  I kept my overheads to their bare minimum.  After two years of really hard graft getting the client work done and on the phone every spare minute, selling myself to prospects and doing pitches, the profit had reached a level where I could afford to take a small office above a design studio.  This gave my business the impression of more substance than my one-man-band, home-based set up.  Finally, I could invite clients to come to my office!

Another year of slogging away and I was able to employ a part-time account handler.  Next I hired a part-time administrator.  After 5 years we were 5 people and I was making a comfortable income – but I had not had more than 5 days off in a row and I was working 60 hours a week.  As the years passed things remained much the same.  Looking back, it feels like wasted time because we were going flat out but not really making progress.  Each time I would win a client I’d think the agency could see more growth, but it was like the proverbial spinning plates – as soon as we added a new client, one of the others would go wobbly.  The clients wanted my input – but I could only work so many hours.

Back in those days I began thinking about how to solve this problem.  It occurred to me that taking on associates who could provide the higher level input that the clients wanted, might be the answer.  And it was a good move.  SHERE did grow as a result – but the associates of course did not exclusively work for the agency so their work with SHERE was not their only priority.  Nor were they as committed to us as they would be with their direct clients.  Along the way we began to tighten up on procedures and systems, but the underlying problem of client servicing still meant we would take 3 steps forward, then 2 back.

Eventually I hit upon the idea of partnering.

Partnering proved to be the answer.  It led SHERE to grow to having several divisions, each run by Managing Partners, and a combined turnover of £3m+.

One of the early partners, Martyn Billing already had a successful marketing consultancy business but saw our partnering model as an opportunity to create a business that would have value over the long term.

Through ShereCatalyst, Martyn and I now provide this proven successful partnering system to anyone who has the desire and the skills to start or grow their own marketing, consulting or PR business.

 

NEXT

free guideYour next step is to download the guide. Simple as that.

Just click here to view and download.

JOHN FOSTERFOUNDER SHERE
As part of a growing network of connected businesses of various disciplines and specialisms, you benefit from greater stability and credibility – important assets in today’s increasingly risk-averse business climate.

I certainly wish the ShereCatalyst model had been available to me when I started out!

Martyn BillingMartyn Billing

Managing Partner Shere Marketing Strategic Communications LLP and partner in ShereCatalyst Ltd

Read Martyn's story here

MARTYN BILLINGEARLY SHERE MANAGING PARTNER AND JOINT PARTNER IN SHERECATALYST
After learning about SHERE and the partnering opportunity I could see that through partnering with a group, higher fees could be earned, both from increased day rates and through having additional resources and facilities available to offer clients.
TOP