There is a noticeable difference in social platform use when it comes to B2B compared to B2C.
LinkedIn is still, unsurprisingly, the most popular social platform for B2B marketers with over 90% using the professional network to promote their business (ALF Insight).
While live streaming networks such as Snapchat and Periscope had a lot of buzz last year, they are still in their infancy as marketing channels. However, an average of 8% and 9% marketers respectively are looking to using them to promote their business in the coming year. It is likely we’ll see an increase in these video sharing platforms as video becomes even more of a priority for marketers over the next 12 months.
Here is a chart of the main social channels, showing what marketers “plan on using to promote our business in 2017” – in green B2B and in yellow B2C.
