We all know that ‘content is king’, however, the focus now has turned to distribution and format says ALF Insight.
Visuals are becoming increasingly important in marketing content. Video has seen a 20% year-on-year increase over the last year, with 60% of marketers using it to present their collateral.
Video has come on leaps and bounds in marketing, with the rise of interactive and personalised video content making it a more engaging channel. 59% of executives now prefer to watch a video rather than read text.
60% of marketers will be using infographics this year. They are a great form of inbound marketing as they are shareable, making complex matters or text-heavy articles easier to understand and can increase SEO and generate website traffic.
Continuing the visual theme, 37% of marketers are also using Slideshare or presentations to present their findings. Slideshare is proving to be one of the most successful platforms in terms of ROI, with an impressive 25% conversion rate for B2B businesses, compared to Twitter and Facebook at 1% each.