Research Findings

Monday, 21 November 2016 by
Here is a summary of ‘Marketing Trends, Spend & Forecasts’, a recent survey conducted by ALF Insight. Sales pipeline. 54% of marketers see ‘building a stronger sales pipeline’ as their highest priority for 2017. CRM. 70% of marketers plan on investing more into CRM in the coming year. Additionally, 46% of marketers want to drive

Creating Video

Monday, 21 November 2016 by
Video is growing fast in B2B marketing and there is plenty of new information coming out on how to use it – but we decided a little advice on making great video would be helpful. In ‘B2B Marketing’ ( recently, Sean McMann, of Kaltura commented. Stay in Focus:  If the camera you’re using to capture

Content Marketing

Monday, 21 November 2016 by
We all know that ‘content is king’, however, the focus now has turned to distribution and format says ALF Insight. Visuals are becoming increasingly important in marketing content. Video has seen a 20% year-on-year increase over the last year, with 60% of marketers using it to present their collateral. Video has come on leaps and

Social Latest

Monday, 21 November 2016 by
There is a noticeable difference in social platform use when it comes to B2B compared to B2C. LinkedIn is still, unsurprisingly, the most popular social platform for B2B marketers with over 90% using the professional network to promote their business (ALF Insight). While live streaming networks such as Snapchat and Periscope had a lot of

Future Trends

Monday, 21 November 2016 by
Econsultancy publishes ‘Digital Trends’ in partnership with Adobe – and here are the key takeaways from their latest issue. Three top priorities for the future shine through: ‘optimising the customer experience’, ‘creating compelling content for digital experiences’ and ‘data-driven marketing that focuses on the individual’. Here is a chart that shows, as a % of
Your idea You think you have a great idea that satisfies a market need or fills a niche.  You may indeed have a brilliant idea and if so, it will be contagious – something exciting and original always captures other people’s interest.  But be aware that lots of people have fantastic business ideas, only to